Meet Gik, a Spanish wine producer that went against centuries of tradition by creating a bright blue vino. The blend of red and white comes from grapes in La Rioja, León, and Castilla-La Mancha regions.
It was dreamt up by a group of 6 friends in their 20s. Anthocyanin, a pigment from the red grapes’ skin, and indigotine, which is derived from plants, give the wine its bluish colouring.
It was set to arrive to our shores but unfortunately this possibility has been dashed because of an advertising ban. Spanish authorities have told the company they can’t continue to market the drink as wine because it’s the ‘wrong’ colour. A massive disappointment on all fronts, not least for the PR and marketing wet dream.